MATTER CREATIVE AGENCY

Working together to change what's possible.

THE CHALLENGE

DP World, a global leader in smart end-to-end logistics continues to improve trade flow through rapid development and expansion of its vast and capable network — moving trade, talent, and technology across continents. In growing job opportunities, and creating thousands of careers worldwide, they faced a bold challenge: to connect, inspire, and unite a diverse global workforce, while attracting the next wave of talent to help shape the future of trade. DP World needed help crafting a global campaign — exactly the kind of work we’re built for.

THE SOLUTION

A global creative campaign that we filmed, photographed, and documented across eight countries to celebrate DP World's greatest strength: human power. In partnership with Edelman, we delivered authentic, impactful creative, and provided production solutions that allowed DP World to highlight the human heartbeat of its logistics enterprise - the personal stories, careers, and diversity of the people who power trade every day. In five dynamic weeks of production, we traversed the globe, navigated time zones, navigated moving targets and connected across cultures to deliver a multi-faceted campaign juggernaut that proved creativity, strategy, and well planned production can move just as fast as global freight.

COMMERCIAL VIDEO PRINT DIGITAL SOCIAL ORIGINAL CONTENT