Working together to change what’s possible.
THE CHALLENGE
DP World, a global leader in smart end-to-end logistics continues to improve trade flow through rapid development and expansion of its vast and capable network — moving trade, talent, and technology across continents. In growing job opportunities, and creating thousands of careers worldwide, they faced a bold challenge: to connect, inspire, and unite a diverse global workforce, while attracting the next wave of talent to help shape the future of trade. DP World needed help crafting a global campaign — exactly the kind of work we’re built for.
THE SOLUTION
We delivered authentic, meaningful creative, and efficient production solutions that allowed DP World to highlight the human heartbeat of its logistics enterprise - the personal stories, careers, and diversity of the people who power trade every day. In partnership with Edelman, we provided creative and production services across eight countries where we filmed, photographed, and documented DP World's greatest strength: human power. In five dynamic weeks of production, we traversed the globe, changed time zones... even survived an earthquake to connect across cultures and deliver a multi-faceted campaign juggernaut that proved creativity, strategy, and well planned production can move just as fast as global freight.
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